The Story: "I am big! It's the pictures that got small!" That opening salvo in the Norma Desmond tirade about what's wrong with Hollywood is one of the great lines in movie history (ranked #24 in the AFI's Top 100 movie lines). Reason enough to include this scene today.
But, it's the poor creature laid out on the slab of Norma Desmond's massage table that is the most disquieting thing about this exchange. For Joe Gillis, seeing the dead monkey is a shock (as it is for the audience!), but it's a fore-shadowing of things to come. Gillis can't know at this point (although we can, given how the picture begins) is that the evolutionary ancestor he stares at, is also his predecessor in the grasp of the aging silent movie diva. Soon, Gillis will become the kept pet of Norma, and his fate will be tied to that of the ape's, becoming one more decaying remnant of her possessions on the Estate. It is a singularly dark moment in this Grand Guignol of a movie, Wilder's poison pen letter to the sordid work environment in which he made his trade, a noir moment where our anti-hero (and humbled narrator) stares both at his past and his inevitable future.
The Set-Up: Wisenheimer Hollywood script-hack Joe Gillis (William Holden) has just fallen down a Hollywood version of Alice's rabbit-hole. In an attempt to evade his creditors chasing him down Sunset Boulevard, he's pulled into the drive-way to a seemingly abandoned house and hidden his car in the garage. He's started wandering the grounds to get some tenuous bearings when he's commanded to enter the house by a gruff servant (Erich Von Stroheim) as if he was expected. He's then instructed to go upstairs with the ominous words: "If you need help with the coffin, call me."
Quiet, everybody! Lights! (Are you ready, Norma?) All right! Camera! Action!
The oddity of the situation has caught Gillis' imagination. He climbs the stairs with a kind of morbid fascination. At the top he stops, undecided, then turns to the right and is stopped by: WOMAN'S VOICE: This way! Gillis swings around. Norma Desmond stands down the corridor next to a doorway from which emerges a flickering light. She is a little woman. There is a curious style, a great sense of high voltage about her. She is dressed in black house pyjamas and black high-heeled pumps. Around her throat there is a leopard-patterned scarf, and wound around her head a turban of the same material. Her skin is very pale, and she is wearing dark glasses. NORMA: In here. NORMA: I put him on my massage table in front of the fire. NORMA: He always liked fires and poking at them with a stick.
Gillis enters the SHOT and she leads him into:
A-32 NORMA DESMOND'S BEDROOM It is a huge, gloomy room hung in white brocade which has become dirty over the years and even slightly torn in a few places. There's a great, unmade gilded bed in the shape of a swan, from which the gold had begun to peel. There is a disorder of clothes and negligees and faded photographs of old-time stars about.
In an imitation baroque fireplace some logs are burning. On the massage table before it lies a small form shrouded under a Spanish shawl. At each end on a baroque pedestal stands a three-branched candelabrum, the candles lighted. NORMA: I've made up my mind we'll bury him in the garden. Any city laws against that? GILLIS: I wouldn't know. NORMA: I don't care anyway. NORMA: I want the coffin to be white. NORMA: And I want it specially lined with satin. White, or deep pink.
She picks up the shawl to make up her mind about the color. From under the shawl flops down a dead arm. Gillis stares and recoils a little. It is like a child's arm, only black and hairy. NORMA: Maybe red. bright flaming red. Gay. Let's make it gay. Gillis edges closer and glances down. Under the shawl he sees the sad, bearded face of a dead chimpanzee. Norma drops back the shawl. NORMA: How much will it be? I warn you - don't give me a fancy price just because I'm rich. GILLIS: Lady, you've got the wrong man.
For the first time. Norma really looks at him through her dark glasses. GILLIS: I had some trouble with my car. Flat tire. I pulled into your garage... GILLIS: ...'til I could get a spare. I thought this was an empty house. NORMA: It is not. Get out. GILLIS: I'm sorry, and I'm sorry you lost your friend, and I don't think red is the right color. NORMA: Get out. GILLIS: Sure. Wait a minute -- haven't I seen you? NORMA: Or shall I call my servant? GILLIS: I know your face. You're Norma Desmond. You used to be in pictures. You used to be big. NORMA: I am big. It's the pictures that got small. GILLIS: I knew there was something wrong with them. NORMA: They're dead. They're finished. There was a time when this business had the eyes of the whole wide world. But that wasn't good enough. Oh, no, They wanted the ears of the world, too. So they opened their big mouths, and out came talk, talk, talk... GILLIS: That's where the popcorn business comes in. You buy yourself a bag and plug up your ears. NORMA: Look at them in the front offices -- the master minds! They took the idols and smashed them. The Fairbankses and the Chaplins and the Gilberts and the Valentinos. And who have they got now? Some nobodies -- a lot of pale little frogs croaking pish-posh! GILLIS: Don't get sore at me. I'm not an executive. I'm just a writer. NORMA: You are! Writing words, words! You've made a rope of words and strangled this business! But there is a microphone right there to catch the last gurgles, and Technicolor to photograph the red, swollen tongue! GILLIS: Ssh! You'll wake up that monkey. NORMA: Get out! Gillis starts down the stairs. GILLIS: Next time I'll bring my autograph album along, Gillis: ...or maybe a hunk of cement and ask for your footprints.
The Story: Oh my. There are so many deep layers to this scene they could fill the biggest pot-hole ever conceived on Sunset Boulevard.
This series of frames is a mere way-stop on Joe Gillis' journey from being a writer kept on retainer to "kept man" by former silent film star Norma Desmond, holed up like a black widow spider in her creepily ornate California mansion of faded glories. There was plenty of material to choose from in Hollywood's musty past to make a blistering screenplay in Billy Wilder's part-noir/part-horror show of the dead souls left behind in the Movie Biz. But it was the casting that solidified it, like the cement at Grauman's Chinese. Or Louis B. Mayer's heart.*
The first choice to play Norma Desmond was Mae West (who said she was too young to play a silent film star**). Wilder and writer-producer Charles Brackett personally asked Mary Pickford (who was so horrified at the story that Wilder and Brackett just apologized for bothering her, and slunk away). Pola Negri (whose thick Polish accent, which hampered her career for sound movies) would have been hard to understand. They even asked Greta Garbo. But director George Cukor pushed Gloria Swanson to try out for the role. She was an inspired choice. There are some actors that Wilder could transform, like Ray Milland in The Lost Weekend and Swanson in this film, to show the mad glint in the eyes that come from dreams of glory. That's part of this scene, certainly.
But, even more interesting is the choice of film that is screened in Norma Desmond's parlor. It is one of Gloria Swanson's silent pictures, but one that had never been seen in the United States: Queen Kelly, made in 1929.
So, there he is, on-screen, the real director playing a reel humiliated director screening a section of his own mutilated film. And it is the glow of this film (and its own story) that back-lights the sordid story to come; the light that Norma Desmond basks and glories in.
When one digs a little into Sunset Boulevard, the spine shivers, the hairs on the back of your neck straighten, and you're overcome with "the creeps." The Set-Up: Wisenheimer Hollywood scipt-hack Joe Gillis (William Holden) has just fallen down a rabbit-hole. In an attempt to evade his creditors chasing him down Sunset Boulevard, he's pulled into a drive-way to an abandoned house and hidden his car in the garage. What starts as an accident turns into a lucky break as he finds it is the home of silent-screen star Norma Desmond (Gloria Swanson), not-so-gracefully retired, and in a vain attempt to make a come-back, hires Joe to write a new starring vehicle, to be called "Salome." Norma sees stars, and Joe sees a steady pay-check but with negative benefits — a lack of his freedom and unwanted attention from Norma, both of which are irksome, as is the baleful glare of Norma's gruff, doting man-servant Max (Erich von Stroheim).
Quiet, everybody! Lights! (Are you ready, Norma?) All right! Camera! Action!
B-9 THE BIG ROOM -(NIGHT) Shooting towards the big Gold Rush painting. Max, white gloves and all, steps into the shot, shoves the painting up towards the ceiling,revealing a motion picture screen. Max exits. GILLIS' VOICE: It wasn't all work - of course. Two or three times a week Max would haul up that enormous oil painting that had been presented to her by some Nevada Chamber of Commerce... GILLIS' VOICE:...and we'd see a movie, right in her living room. B-1O NORMA AND GILLIS They sit on a couch, facing the screen. On a table in front of them are champagne, cigarettes and coffee. Above their heads are the typical openings for a projector. The lights go off. From the opening above their heads shoots the wide beam of light. GILLIS' VOICE: "So much nicer than going out," she'd say. GILLIS' VOICE: The plain fact was... GILLIS' VOICE: ...that she was afraid of that world outside. GILLIS' VOICE: Afraid it would remind her that time had passed. B-11 MAX, IN THE PROJECTION BOOTH BEHIND THE ROOM The light of the machine flickering over his face, which is frozen, a somber enigma. GILLIS' VOICE: They were silent movies, and Max would run the projection machine, which was just as well... GILLIS' VOICE: -- it kept him from giving us an accompaniment on that wheezing organ. B-12 NORMA AND GILLIS watching the screen. Gillis looks down and sees that Norma's hand is clasping his ann tight. He doesn't like it much but he can't do anything about it. However. when she for a second lets go his arm to pick up a glass of champagne, he gently withdraws his arm, leans away from her and crosses his arms to discourage any resumption of her approach. Norma puts the glass down doesn't find his arm, but is not aware of any significance in his maneuver. They both watch the screen. GILLIS' VOICE: She'd sit very close to me, and she'd smell of tuberoses, which is not my favorite perfume, not by a long shot. GILLIS' VOICE: Sometimes as we watched, she'd clutch my arm... GILLIS' VOICE:...or my hand forgetting she was my employer becoming just a fan... GILLIS' VOICE: ...excited about that actress up there on the screen....I guess I don't have to tell you... GILLIS' VOICE: ...who the star was. GILLIS' VOICE: They were always her pictures -- that's all she wanted to see. B-13 THE OTHER END OF THE BIG ROOM. WITH THE SCREEN On it flickers a famous scene from one of Norma's old silent pictures. It is not to be a funny scene. It is old-fashioned, but shows her incredible beauty and the screen presence which made her the great star of her day. B-14 NORMA AND GILLIS ON THE COUCH NORMA: Still wonderful, isn't it? NORMA: And no dialogue. We didn't need dialogue. NORMA: We had faces. There just aren't any faces like that any more. NORMA: Well, maybe one -- Garbo. In a sudden flareup she jumps to her feet and stands in the flickering beam of light. NORMA: Those idiot producers! Those imbeciles! Haven't they got any eyes? Have they forgotten what a star looks like? NORMA: I'll show them. I'll be up there again. So help me! Sunset Boulevard
Sunset Boulevard is available on DVD from Paramount Home Video.
* In IMDB's "Trivia" section for Sunset Boulevard it is reported that Mayer, then head of M-G-M, screamed that Wilder should be "tarred, feathered and horse-whipped" for denigrating the film industry with the film. Wilder's tart reply: "F*%k you!"
** Well, "technically" yes but no. While West never made a silent film—after years of writing and starring on Broadway, she was signed to a contract by Paramount Pictures in 1932—she really wasn't too young to be a silent film star. She signed that contract at the age of 38, making her born in the year 1893—a full six years before Gloria Swanson was born. *** Patriarch of the Kennedy clan, father of President John F. and Senators Robert and Edward. He was rumored to be involved with Swanson as more than her producer.